“The world expert on subscription pricing and membership models”

-The Entrepreneur’s Organization (EO)

Past & Current Clients Include

Consulting

Solve Your Recurring Revenue Challenges

Struggling to build a sustainable subscription business? Is your recurring revenue model suddenly underperforming? If subscriptions are key to your business success, you need an expert who’s been there. I partner with organizations of all sizes and across a range of industries to create, optimize, and sustain recurring revenue through proven approaches. Minimize risk and see results faster by leveraging my experience advising over a hundred organizations.

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Speaking

Educate and Inspire Your Team to Embrace Recurring Revenue

I help teams get smart about recurring revenue strategies that lead to lasting success. Having keynoted major industry events, led sales conferences, and facilitated strategic discussions for executives and corporate boards, I customize each presentation with flexible frameworks, targeted exercises, and relevant case studies. Together, we can spark the change you need.

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Your Recurring Revenue Playbooks

Get step-by-step guidance to build and sustain a thriving subscription business that delivers predictable revenue month after month.

The Forever Transaction Robbie Kellman Baxter
The Membership Economy Robbie Kellman Baxter

SEASON SEVEN

SUBSCRIPTION STORIES

Hear directly from the innovators who are redefining their industries through recurring revenue models. In this podcast series, I interview leaders of the membership economy about their strategies for building predictable, sustainable income streams and the membership mindsets that drive long-term success.

CHECK OUT THE EPISODES

Facing Recurring Revenue Roadblocks?

Whether you’re struggling with subscription pricing, member retention, or transforming your entire business model, I’ll help you navigate the complexities of the Membership Economy and build the recurring revenue stream your organization needs.

+ Years of Subscription Research

+ Industries

+ Client Engagements

Robbie Honored as SubSummit Impact Award Winner

Praise

Any company that’s interested in subscriptions – they go to Robbie. That’s what it is. At Google when we had questions and we were putting together a summit about subscriptions, we go to Robbie. I can’t think of anyone better who has done more to understand, mentor, and to develop businesses and business owners on how to build subscription models.

Neil Hoyne

Chief Strategist, Google

The rise of the cloud and mobile technologies, combined with the declining cost of storage, has led to new competitors in every industry. Choosing the right metrics makes all the difference and retention is now one of the most important. Robbie can show you how to establish a forever transaction with your customers.
Sarah Friar

CEO, Nextdoor; Board Director, Walmart and Slack

If you really want to be challenged, up your game, and build a customer engagement that is bar none, then I can highly recommend engaging [Robbie] as an advisor and consultant.

Eric Gitter

Ingram Micro

I would encourage anyone who has the good fortune to hire Robbie Kellman Baxter as their subscription business consultant to jump at the chance.
Debbie Cavalier

CEO Berklee Online, SVP Online Learning Berklee College of Music

[Robbie’s] expertise regarding the membership model is invaluable and her ability to frame issues and move a group to decision is among the highest we’ve experienced.

McKeel Hagerty

CEO, Hagerty; Past Board Chair, YPO (Young President's Organization)

I went from being inspired by Robbie on one of her podcasts to partnering with her to challenge clients that are dealing with the enduring objective of building lifelong relationships and memberships with consumers. A great player/coach to guide anyone on this journey.
Ajay Easo

Managing Director, Accenture Song

Get the 7 critical growth strategies for subscription-based businesses

Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.

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